If You Liked Big Brother, Meet Google’s Big MUM


Forget Big Brother, Big MUM is Google’s new tool for suppressing conservatives…

MUM or Multitask Unified Model was hyped last year as the company’s new machine learning algorithm. MUM had been initially described as an innovative way to allow Google’s dying search service to answer natural language questions by drawing on multiple sources.

While MUM’s applications initially appeared to be apolitical, that quickly changed.

Google first unleashed MUM to fight what it considered COVID “misinformation” by making sure that everyone saw “high quality and timely information from trusted health authorities like the World Health Organization”. By reducing the number of sources to only those that agree with its agenda, Google is able to deliver fast results while getting rid of different points of view.

A Forbes article described how MUM would “check information across multiple reliable sources” to allow “the system to come to a general consensus”. Google had once built its search around the vast diversity of a bygone internet, but it has spent the last decade draining the diversity and depth of the pool and replacing it with the shallow manufactured consensus of its agenda.

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Opinion: I can’t begin to understand how all this works, but in early September our tech guy sent me a heads-up that on September 12 Google would undergo another algorithm update that would last several weeks. The reason he let me know was probably to head-off a dozen text messages from me to him as to why our numbers were dropping like a stone – even though we were then getting record numbers of reads almost daily.

Let me explain. We do not operate a for-profit website. Our main goal is to share what we learn as students of the Bible with as many people as we can.

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My wife/editor checks all my posts for my zillion errors and produces the Sunday Studies. If by some chance an error gets through, it is usually because she missed editing that one and in that case our back-up editor, VS, will get it. In some cases on intricate financial posts, VS also does the editing and consulting.

Beginning today, more and more of our posts will be for registered members only. This is because I am no longer comfortable being wide open to those with certain hot-button issues who might be monitored by tech companies and who knows who else.

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Check this out:

Google long ago ceased being a way to find different answers and its search results are deliberately repetitive. Search is an illusion. The user thinks that he’s browsing the internet when he’s actually spinning his wheels in Google’s walled garden. This is most obvious in shopping and in politics: two areas where Google has strong interests and tries to manipulate users into believing that they are exploring options when they’re being hand fed variations on a theme.

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So we start back up the hill as we have done so many times over the last decade, until the biggest re-set of all:

For the Lord Himself will descend from heaven with a shout, with the voice of an archangel, and with the trumpet of God. And the dead in Christ will rise first. 17 Then we who are alive and remain shall be caught up together with them in the clouds to meet the Lord in the air. And thus we shall always be with the Lord.” 1 Thessalonians 4:16-27