Inside the epic crypto collapse of FTX—and how it hurts Tom Brady, Steph Curry and Joe Biden

Sam Bankman-Fried was the golden child of cryptocurrency. The buzzy company called FTX that he co-founded made him worth $15.6 billion — and celebrities wanted in on the profits. Gisele Bündchen and Tom Brady co-starred in a $20 million ad campaign for FTX, receiving an equity stake in the company along with cryptocurrency in return. NBA legend Steph Curry was made a global ambassador for the company in exchange for an equity stake and even entangled his Eat.Learn.Play. charity with the platform. Tennis