Leading outdoor apparel brand The North Face has partnered with a “drag queen” in advance of LGBTQIA2s+ Pride Month, even selling children’s clothing daubed in gay rainbow colors, as part of its “Out in Nature” collection.
“Hi, it’s me, Pattie Gonia, a real-life homosexual,” a mustachioed man says in their new ad, as he announces the Summer of Pride tour for The North Face, a subsidiary of the VF Corporation which also owns brands such as Supreme, Vans, and Timberland.
Mr. Gonia opens the ad – in part directed at children – by offering “an invitation to come out…” with a long, suggestive pause, and the words “COME OUT” flashing on screen.
“And even as they did not like to retain God in their knowledge, God gave them over to a debased mind, to do those things which are not fitting” Romans 1:28
The ad, featured on the North Face’s Instagram page, is replete with references to homosexuality, and invites people to join Mr. Gonia on their tour stops: Salt Lake City, UT; Atlanta, GA; Portland, OR; Denver, CO; Columbus, OH; and San Francisco, CA.
“Last year, we gay sashayed across the nation, and celebrated Pride across the nation with hundreds of you,” he says, referring to a 2022 partnership with The North Face which saw him garbed in an elaborate dress shaped like an open tent, with a man laying underneath.
“We roar. We heal. We become,” the corporation declares, adding: “Mother Nature guides us to where we need to be – and we dress up to honor her.” Customers are then invited to pay up to $165 for multicolored shoes, amongst other apparel, including kids clothes.
The news comes after Americans backed a boycott of Bud Light and its affiliated products for its partnership with trans influencer Dylan Mulvaney.
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