Report: Facebook Suppressed Breitbart News Traffic by Twenty Percent


Assessment: Don’t get me started. There was a time when Facebook readers and shares, came in to Prophecy Tracker by the hundreds. Today it is a trickle. There was a time when Google searches were 50% higher than they are today. And there was a time when Editor and I would come across our own site while researching a particular topic. That was ‘BA’, before algorithms made sites like ours invisible.

The Wall Street Journal has published internal material from anonymous sources at Facebook revealing that the company introduced tools that suppressed the traffic of Breitbart News by 20 percent, and other conservative publishers by double-digit margins.

The company introduced two tools after the 2016 election that disproportionately harmed conservative publishers. The Journal highlights internal Facebook research showing that if both tools were removed, it would increase traffic to Breitbart News by 20 percent, the Washington Times by 18 percent, Western Journal by 16 percent, and the Epoch Times by 11 percent. Facebook eventually removed one of the tools while keeping the other — but it is unclear which of them had the most impact on traffic.

“And he said, “Go your way, Daniel, for the words are closed up and sealed till the time of the end” Daniel 12:9 

According to the Wall Street Journal, one of Facebook’s researchers feared, “We could face significant backlash for having ‘experimented’ with distribution at the expense of conservative publishers.”

The story also revealed that Breitbart News is relegated to a “second tier” of the platform’s News Tab, where it gets less exposure than its corporate establishment competitors. Read More HERE …