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School districts across California are on a recruitment spree, doing what they can to enroll the state’s 4-year-olds into their year-old pre-K or “transitional kindergarten” (TK) program. Districts are trying to sell parents on TK by using school banners, bus bench ads, billboards, and texting and robocall campaigns. The $2.7 billion plan aims to have 400,000 4-year-olds enrolled by 2025, but it has been off to a sluggish start. Estimates from the Legislative Analyst’s Office put average daily