California Gov. Gavin Newsom give an update to the state's response to the coronavirus, at the Governor's Office of Emergency Services in Rancho Cordova Calif., Tuesday, March 17, 2020. At right is California Health and Human Services Agency Director Dr. Mark Ghaly. (AP Photo/Rich Pedroncelli, Pool)
School districts across California are on a recruitment spree, doing what they can to enroll the state’s 4-year-olds into their year-old pre-K or “transitional kindergarten” (TK) program. Districts are trying to sell parents on TK by using school banners, bus bench ads, billboards, and texting and robocall campaigns. The $2.7 billion plan aims to have 400,000 4-year-olds enrolled by 2025, but it has been off to a sluggish start. Estimates from the Legislative Analyst’s Office put average daily
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